Services Trump Membership

Whether games, apps, or memberships, current culture values the experience more than the delivery system.    Paid membership in an association is no longer required to experience interactions with like minds or explore common interests.  Think of the variety of LinkedIn groups or Twitter hashtags.    Several in the association community have been ringing the . . . Read More: Services Trump Membership

Digital = Education Design Fundamental or Afterthought?

digital-centric world*

Companies that are growing their futures know and function with digital as the core operational structure.  In an extremely insightful post, Jez Frampton highlights five ways to build brands in the post-digital world.   As Global CEO of Interbrand, Frampton and his team recognize that digital drives everything as expressed . . . Read More: Digital = Education Design Fundamental or Afterthought?

Learning Co-Creators

With the daily tsunami of blogs, the content curator plays an important role.  Thanks to SmartBrief, this superb post by Scott Anthony rose to the top for me:  Turning Customer Intelligence into Innovation.  Anthony cites several corporate examples where customer and company come together to create or improve a product.  In essence, they become . . . Read More: Learning Co-Creators

Member at Staff Meeting?

At the recent ASAE Annual Conference, Daniel Pink spoke at the closing general session. He gave the audience a sneak-peek of the research for his forthcoming book which basically explains that “we’re all in sales now.”

One concept, the Google “customer” chair at each staff meeting, caught the attention of Joe Rominiecki.  He posited . . . Read More: Member at Staff Meeting?