Services Trump Membership

Whether games, apps, or memberships, current culture values the experience more than the delivery system.    Paid membership in an association is no longer required to experience interactions with like minds or explore common interests.  Think of the variety of LinkedIn groups or Twitter hashtags.    Several in the association community have been ringing the . . . Read More: Services Trump Membership

Digital = Education Design Fundamental or Afterthought?

digital-centric world*

Companies that are growing their futures know and function with digital as the core operational structure.  In an extremely insightful post, Jez Frampton highlights five ways to build brands in the post-digital world.   As Global CEO of Interbrand, Frampton and his team recognize that digital drives everything as expressed . . . Read More: Digital = Education Design Fundamental or Afterthought?

Education Nation

It is extremely impressive when a major broadcast network commits time, talent, resources to education.  NBC News, a division of NBC Universal, has made such a commitment.    I am a professional educator with more than 30 years in the field.   In my experience, superintendents are the most prominent educators in a community.  Principals have . . . Read More: Education Nation

Conferences of the Future: Trade Show

Last month I attended the 2010 ASAECenter Annual Meeting and Conference in Los Angeles.  As I reflect on that event, three ideas keep replaying in my mind:

Industry partners (convention and visitor bureaus, hospitality, meeting planners, and association executives) want or seem to want to change the trade show model.  At an interesting session . . . Read More: Conferences of the Future: Trade Show